Anticipation
Pre-arrival sequences that build excitement and surface upsell opportunities. The guest experience begins the moment they book.
The art of anticipation
Strategic email marketing for hospitality, tourism, and events. I help properties and organisers transform guest data into lasting relationships and direct revenue.
Explore working togetherMy Philosophy
Every guest who books through an OTA is a relationship you never owned. Every email left unsent is anticipation left unfulfilled. I believe hospitality extends to every touchpoint, including the inbox.
The Approach
Hospitality, extended
Great hotels do not simply provide rooms. They anticipate needs, create memories, and build loyalty through a thousand thoughtful details. Your email marketing should do the same.
Memory
Post-stay communications that shape how guests remember their experience and inspire them to return.
Connection
Between-visit touchpoints that maintain relationship without intrusion. Present when relevant, invisible when not.
Industries I Serve
Hotels & Resorts
Reclaim your guest relationships
OTAs take 15 to 25 percent of every booking and keep the guest data. I help hotels build direct booking engines through strategic email that turns one-time visitors into loyal guests.
Explore hospitality
Tourism & Tours
Own the journey, not just the booking
Aggregators capture your customers and never let you speak to them again. Strategic email transforms tourists into repeat travellers who book direct and bring friends.
Explore tourism
Events & Venues
Fill seats, build anticipation, create return
From early bird conversions to year-over-year retention, events thrive on well-timed communication. I build sequences that turn inquiries into registrations and attendees into advocates.
Explore events
About
About Laetitia
I do not simply understand email marketing. I understand why guests book, why travellers share experiences, and why attendees return year after year. I'm one of them.
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Hospitality & Tourism Management
Master's degree
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Master of Business Administration
Consumer behaviour and persuasion
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Trilingual
English, French, German
Services
Strategic partnership
Three ways to work together
Audit & Strategy Blueprint
$997 to $1,997
A comprehensive assessment of your current email programme with a 90-day strategic roadmap. Clarity on what to do next.
- Full programme audit
- Deliverability assessment
- Competitor analysis
- Strategy presentation
Implementation
$3,500 to $7,500
Complete email marketing system build. Platform setup, templates, automations, and team training.
- Platform optimisation
- Branded templates
- Core automation sequences
- Team training session
Strategic Retainer
$1,500 to $4,000 per month
Ongoing partnership for continuous improvement. Strategy calls, campaign reviews, and priority support.
- Monthly strategy calls
- Campaign optimisation
- Quarterly planning
- Priority access
The Hospitality Email Audit Checklist
A 88-point self-assessment covering every stage of the guest journey. Discover where your email programme is leaving revenue untouched.
Ready to begin?
Let us discuss your property, your guests, and how strategic email can transform your direct revenue.
Book a conversation