Overview

Joviale is a strategic email marketing consultancy operated by Laetitia Chaumeron, based in Brisbane, Queensland, Australia.

This Privacy Policy describes how personal information is collected, used, and disclosed when you visit this website, subscribe to communications, download resources, submit enquiries, or engage with consulting services.

This policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where services are provided to individuals or organisations within the European Economic Area, the General Data Protection Regulation (GDPR) also applies.

Information Collected

Information you provide directly

Name, email address, phone number, and business name when you submit a contact form or booking request
Email address when you subscribe to the newsletter or download a resource
Business and marketing information shared during discovery conversations and consulting engagements
Payment information processed through secure third-party payment providers
Any other information you choose to share in correspondence

Information collected automatically

Device information including browser type, operating system, and screen resolution
IP address and approximate geographic location
Pages visited, time spent, and navigation patterns on this website
Referring website or search terms used to find this site
Email engagement data including opens, clicks, and interaction times

How Information Is Used

Personal information is used for the following purposes:

To respond to your enquiries and provide requested information
To deliver consulting services and fulfil contractual obligations
To send email communications you have subscribed to, including newsletters, industry insights, and educational resources
To personalise your experience and provide relevant content
To improve this website, services, and communications based on usage patterns
To process payments and maintain accurate business records
To comply with legal and regulatory obligations

Legal Basis for Processing

Under the Australian Privacy Principles, personal information is collected and used where it is reasonably necessary for business functions and activities.

For individuals located in the European Economic Area, the legal bases for processing are:

Consent when you subscribe to communications or download resources
Contractual necessity when processing is required to deliver consulting services
Legitimate interest when improving services, website functionality, and business operations, provided this does not override your fundamental rights
Legal obligation when required to comply with applicable laws

Sharing and Disclosure

Personal information is never sold, rented, or traded to third parties for marketing purposes.

Information may be shared in the following limited circumstances:

Service providers who assist with email marketing delivery, website hosting, analytics, payment processing, and scheduling. These providers are contractually required to protect your information and use it only for the services they provide to Joviale
Professional advisors including accountants and legal counsel, where necessary for business operations
Legal requirements when disclosure is required by law, regulation, legal process, or governmental request
Business transfers in the event of a sale, merger, or restructuring, with appropriate notice and protections

Current service providers include, but are not limited to: ActiveCampaign (email marketing), Dubsado (client management), Stripe (payments), Google Analytics (website analytics), and Calendly (scheduling).

Cookies and Analytics

This website uses cookies and similar technologies to improve your browsing experience and understand how the site is used.

Essential cookies are necessary for the website to function properly. These cannot be disabled without affecting site functionality.

Analytics cookies help understand visitor behaviour and improve the website. These are processed through Google Analytics with IP anonymisation enabled. You can opt out of analytics tracking by adjusting your browser settings or using the Google Analytics opt-out browser add-on.

Marketing cookies may be used to deliver relevant content and measure the effectiveness of campaigns. These are only placed with your consent.

You can manage cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect website functionality.

Data Security

Reasonable steps are taken to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure, in accordance with Australian Privacy Principle 11.

Security measures include:

SSL/TLS encryption for all data transmitted through this website
Secure, access-controlled storage of client information
Use of reputable, security-audited third-party service providers
Regular review of data handling practices and security protocols
Two-factor authentication on all business accounts

While every effort is made to protect your information, no method of electronic storage or transmission is completely secure. If you have reason to believe your information has been compromised, please contact me immediately.

Data Retention

Personal information is retained only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Email subscribers Information is retained for as long as you remain subscribed. You may unsubscribe at any time using the link in any email
Client information Retained for the duration of the engagement plus seven years to comply with Australian taxation and record-keeping requirements
Enquiry information Retained for up to two years from the date of enquiry, unless a client relationship is established
Analytics data Retained in anonymised form for up to 26 months

When information is no longer required, it is securely deleted or de-identified.

Your Rights

Under Australian law, you have the right to:

Request access to the personal information held about you
Request correction of inaccurate, out-of-date, or incomplete information
Complain to the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

For individuals in the European Economic Area, additional rights include:

The right to erasure (the right to be forgotten)
The right to restrict processing
The right to data portability
The right to withdraw consent at any time
The right to lodge a complaint with your local supervisory authority

To exercise any of these rights, please contact hello@laetitiachaumeron.com. Requests will be responded to within 30 days.

International Data Transfers

Some service providers may store or process data outside Australia. Where personal information is transferred overseas, reasonable steps are taken to ensure that the overseas recipient handles the information in a manner consistent with the Australian Privacy Principles.

For transfers from the European Economic Area, appropriate safeguards are in place, including Standard Contractual Clauses or equivalent mechanisms approved by the European Commission.

Changes to This Policy

This Privacy Policy may be updated from time to time to reflect changes in practices, services, or legal requirements. The updated policy will be posted on this page with a revised effective date.

For material changes that significantly affect how personal information is handled, reasonable efforts will be made to notify you directly, including by email where appropriate.

Contact

For questions, concerns, or requests regarding this Privacy Policy or how personal information is handled, please contact:

Laetitia Chaumeron
Email: hello@laetitiachaumeron.com
Brisbane, Queensland, Australia

If you are not satisfied with the response to your enquiry, you may lodge a complaint with the Office of the Australian Information Commissioner.